Disney’s Earnings Offer Hope for Streaming Amid Decline of Traditional TV

November 15, 2024 at 1:00 PM

2 minutes read

Disney’s Earnings Offer Hope for Streaming Amid Decline of Traditional TV
The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022. Gabby Jones | Bloomberg | Getty Images

Disney’s latest earnings report has sparked optimism for the company’s streaming ambitions as it faces the gradual decline of traditional linear television. The entertainment giant reported solid subscriber growth and revenue from its Disney+ platform, providing encouraging signs that streaming could eventually replace cable TV as a primary revenue stream.


Disney+ has seen a steady rise in subscribers, supported by a robust content lineup and the addition of live sports, which has attracted a broad audience. CEO Bob Iger noted that while the transition from traditional TV to streaming presents challenges, the company is making strides in its efforts to scale Disney+ and make it profitable. “Streaming is our future, and we’re committed to achieving long-term growth,” Iger said in a statement.


The company is also exploring ways to integrate its streaming services further, enhancing user experience and retention. Meanwhile, Disney continues to face challenges on the linear TV front, with cord-cutting accelerating and advertisers shifting budgets to digital platforms. Analysts believe that while Disney’s streaming expansion is on the right path, profitability may take time as the company navigates the high costs of content production and licensing.


Disney’s earnings reflect the industry-wide shift towards streaming as consumers increasingly turn to digital options. With streaming revenues improving and subscriber numbers climbing, Disney’s outlook remains positive, though the company acknowledges that the transition from traditional TV to a streaming-first model is still a work in progress.

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